AI seats don’t fail. Adoption does.
You bought the licenses. We find out why they aren’t being used.
When usage stays flat, it’s rarely a technical issue. It’s a human one. Your team isn’t avoiding AI because they don’t know how to use it. They are avoiding it because of fear, unclear permissions, or professional skepticism.
Generic training won’t fix this. You need to know exactly who is blocked and why.
The telltale sign? Hesitation at demo time—nobody volunteers to show how they used AI.
We’ve interviewed hundreds of teams and found the same patterns showing up again and again. People aren’t avoiding AI because they can’t use it. They’re avoiding it because of how it makes them feel.
Our Solution: The 2-Week Reality Check
Stop guessing. In just two weeks, we map your organization’s “Friction Points” using our proprietary 8 Adoption Profiles framework.
Week 1: Signal Mapping
- We conduct 15-20 structured interviews across your organization.
- We identify which of the 8 Resistance Profiles are present (e.g., the Reputation Protector who fears looking lazy, or the Risk/Compliance Anxious who fears breaking rules).
Week 2: Intervention Design
- We visualize your team on a Resistance Scatter Plot.
- We deliver a 30/60/90 Day Rollout Plan with specific “plays” to unblock them—whether that’s explicit leadership permission, new quality guardrails, or better sandbox environments.
- Readout session with leadership
What you get:
- A typology map showing exactly where resistance lives
- Clear operating rules (what’s allowed, what’s off-limits, who owns decisions)
- Interventions tailored to your team’s specific blockers
- A practical implementation plan
The 8 AI Adoption Profiles
Through our research, we’ve identified 8 distinct patterns of AI resistance. Each one requires different interventions:
- Innovators – High momentum, low fear
- Reputation Protectors – Worried using AI looks like “cheating”
- Quality Guardians – Skeptical of AI output quality
- Job Security Worriers – Fear of being replaced
- Overexposed Starters – Feel overwhelmed and incompetent
- Risk/Compliance Anxious – Worried about policy violations
- Tooling/Access Blocked – Want to use AI but can’t access it
- Values/Control Advocates – Concerned about craft and autonomy
Learn more about our adoption profiles.
Turn “Shelfware” into Standard Operating Procedure
Don’t renew your licenses until you know your team will actually use them.
Why This Matters
For Partners (CSPs/MSPs):
- Stronger close narrative when selling AI tools
- Faster time-to-value (license activation → active usage)
- Reduced renewal risk (low adoption = “Red Health” accounts)
- Clear expansion story once value is proven
For Customers:
- Stop wasting money on unused seats
- Clear policies so people know what’s safe
- Fewer errors and rework loops
- Leadership alignment on guardrails and rollout